Journal

Our Magical Escapade in Guereo, Senegal
Breathtaking views & magic I am always seeking magic; in people, in places, in food. So I have decided to start sharing with you my magical experiences because it is an important part of wha...
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I have been traveling across Senegal for the last two weeks with my team from California. Discover below the top genres and songs we have been jamming to during our road trips. Amapiano Amapi...
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5 Ways to Wear Our Prints for Fall
Stay cozy in style this autumn season with our versatile prints The dropping temperatures can make dressing up feel more functional than fun, but dressing warm and cozy for fall doesn’t have to b...
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FALL ‘21 - SAHARA: An Idylic Journey through the Desert
The journey towards our magical Fall ‘21 desert shoot The name Sahara comes from the Arabic word Sahra, which means desert; an ecosystem known to be inhabitable, where I imagine my designs coming...
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How did Winning The Stitchfix Elevate Grant Impact us
Our capsule collection debuted at Stitchfix and the Elevate program came to an end after 10 months. I wanted to share how this program impacted me and the company.
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We are launching a 50% Outlet sale with select pieces we have been gathering along the years from sampling, sizing, product development and returns that didn’t make it back to the shipping pipeline.
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WHAT DOES WINNING THE STITCH FIX ELEVATE GRANT & MENTORSHIP PROGRAM MEAN TO ME
Starting and running a fashion brand out of my childhood bedroom makes every achievement such a big deal because it always takes me back to where I come from.
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JANUARY We had lots of Diarrablu Muses on vacation! FEBRUARY We got a feature in CNN! And we launched initial images of our JOAL Collection While we wer...
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