Journal

FALL ‘21 - SAHARA: An Idylic Journey through the Desert

The journey towards our magical Fall ‘21 desert shoot   The name Sahara comes from the Arabic word Sahra, which means desert; an ecosystem known to be inhabitable, where I imagine my designs coming...

How did Winning The Stitchfix Elevate Grant Impact us

Our capsule collection debuted at Stitchfix and the Elevate program came to an end after 10 months. I wanted to share how this program impacted me and the company.

The Diarrablu Outlet

We are launching a 50% Outlet sale with select pieces we have been gathering along the years from sampling, sizing, product development and returns that didn’t make it back to the shipping pipeline. 

WHAT DOES WINNING THE STITCH FIX ELEVATE GRANT & MENTORSHIP PROGRAM MEAN TO ME

Starting and running a fashion brand out of my childhood bedroom makes every achievement such a big deal because it always takes me back to where I come from.

2020 HIGHLIGHTS

JANUARY  We had lots of Diarrablu Muses on vacation! FEBRUARY We got a feature in CNN! And we launched initial images of our JOAL Collection While we were work...