MARCH 12, 2024

DISCOVER JIGEEN

capturing the timeless beauty of human connection

JIGEEN BLOG16.png__PID:bde14cd7-0ca8-4e6d-8547-aaa3e289f960

JIGEEN, meaning woman in my native language, is the inspiration for this special Spring 2024 collection.

JIGEEN is such a complex word for me; one I plan to explore more as we grow this brand and community. When I think of what womanhood means I think of my two grandmas, and my mom, who everyone calls Maman. These were my first female role models and defined for me what it means to be a woman. Nurturing, kind, smart, magical, ambitious, and most importantly, full of love and infinite style. So, for the last year, I tried to capture this essence in the love languages I speak: mathematics and art.

JIGEEN BLOG9.png__PID:e14cd70c-a8be-4d45-87aa-a3e289f96034

Diarra’s Mom, we call her Maman

When I have a day off, or just get into daydream land in between meetings, my mind wanders into ways to capture JIGEEN through colors and texture.

Inspiration

First, I started drawing my mom to capture her beauty, elegance, and style. Everyone calls her Maman and she grew up in the heart of Medina. We call her Khale Dakar and the painting captures what it means to be a JIGEEN in Dakar, in Medina, in my heart. Initial sketches led to more iterations and a new exploration of AI. Incorporated with my magical drawings, it seemed to create an infinite library of JIGEEN love.

Screenshot 2024-03-01 at 16.29.42.png__PID:03a4f5ba-052f-4518-a507-e9d3782578c9

Khale Dakar Painting by Diarra Bousso

Little did I know that these musings at the intersection of tradition and technology would lead to our most beautiful and responsible collection to date. The final painting speaks for itself and from this moment on, a new dream was born. This image represents the new face of DIARRABLU and there is a little bit of all of you, in all of it. We are JIGEEN.

JIGEEN BLOG15.png__PID:e4bde14c-d70c-48be-ad45-47aaa3e289f9
JIGEEN BLOG14.png__PID:20e4bde1-4cd7-4ca8-be6d-4547aaa3e289
JIGEEN BLOG12.png__PID:dc4920e4-bde1-4cd7-8ca8-be6d4547aaa3
JIGEEN BLOG13.png__PID:4920e4bd-e14c-470c-a8be-6d4547aaa3e2

For Spring 2024, we celebrate love, sisterhood, and tradition as captured by the Khale Dakar painting and vibrancies found in Senegalese culture. From the rich textures in eyelet and lace to the bold colors inspired by local vibrant markets, this collection is a testament to our commitment to heritage, sustainability, and creativity.

Sustainability & Heritage

Screenshot 2024-03-11 at 14.00.23.png__PID:368375f2-4750-4182-b219-8cf7558d433e

Diarra Bousso and her grandmother

Drawing from the rich legacy of artisanal lace and embroideries in Senegalese culture, each garment is crafted using exclusively sustainable, natural or recycled materials, embodying the essence of modern luxury with a conscience.

JIGEEN BLOG11.png__PID:4cdc4920-e4bd-414c-970c-a8be6d4547aa
JIGEEN BLOG10.png__PID:4cd70ca8-be6d-4547-aaa3-e289f960344a

Every texture reminds me of time spent with Maman and Grandma, where gifting textiles and adorning each other with the most beautiful embroideries and eyelet fabric is how tradition and love is passed down and around.

JIGEEN BLOG8.png__PID:634cdc49-20e4-4de1-8cd7-0ca8be6d4547
JIGEEN BLOG7.png__PID:9e634cdc-4920-44bd-a14c-d70ca8be6d45

As models, who are actual sisters, gracefully navigate the editorial campaign, there's a sense of love and support—a reminder of the enduring bonds that unite us all.

JIGEEN BLOG6.png__PID:909e634c-dc49-40e4-bde1-4cd70ca8be6d

Conscious Design Through Technology

Marrying technology with tradition is at the heart of this collection, with AI playing a pivotal role in the design process. By generating hundreds of prints inspired by the Khale Dakar painting and crowdsourcing feedback from our beautiful muses (you), we have created a truly collaborative and inclusive collection. This approach not only minimizes waste but also ensures that every garment is imbued with a sense of authenticity and meaning, a vessel for storytelling and connection from JIGEEN to JIGEEN.

Screenshot 2024-03-11 at 14.14.16.png__PID:00ae46be-192c-4664-be86-a7e3da2cddd5

From the stunning Tali orange printed on sustainable lyocell and the bold Tao Navy crafted on recycled fibers, to the intricate lace and eyelet details, every element weaves in a story of love and tradition.

JIGEEN BLOG4.png__PID:d5b5909e-634c-4c49-a0e4-bde14cd70ca8
JIGEEN BLOG5.png__PID:b5909e63-4cdc-4920-a4bd-e14cd70ca8be
JIGEEN BLOG2.png__PID:2cddd5b5-909e-434c-9c49-20e4bde14cd7
JIGEEN BLOG3.png__PID:ddd5b590-9e63-4cdc-8920-e4bde14cd70c

Discover the Spring 24 JIGEEN Collection

The DIARRABLU Spring 2024 Collection embodies love, celebration, and the timeless beauty of human connection. In a world where fashion often feels fleeting, this collection serves as a reminder that beauty lies in the moments of love and the stories we share and pass down.

Thank you for being part of the magic!
Love,
- Diarra

JIGEEN BLOG1.png__PID:da2cddd5-b590-4e63-8cdc-4920e4bde14c

shop the new collection

Liquid error (sections/pf-f230dc9c line 248): product form must be given a product
Liquid error (sections/pf-f230dc9c line 271): product form must be given a product
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange
Sustainable Hana Pants - Tali Orange

Sustainable Hana Pants - Tali Orange

$275.00
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy
Lala Dress - Solid Navy

Lala Dress - Solid Navy

$275.00
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel
Lula Shorts - Binta Camel

Lula Shorts - Binta Camel

$195.00