FEBRUARY 18, 2023
DIYA
ضياء
An Enchanting Voyage to Marrakech for Spring ‘23
For Spring ’23, we take you on a voyage to the vibrant and dreamy city of Marrakech and its surrounding landscapes, where golden rays dance in the bright sunlight to bring to life a rich palette of gold, white, greens, pinks and orange. Our spring collection is an ode to this enchanting destination, capturing its essence through intricate geometric patterns and palmeraie-inspired prints.
For this campaign, we traveled to enchanted hideaways throughout Marrakech, including the stunning Agafay desert, the lush Jnane Tamsna in the Palmeraie, the charming Riad Sakkan, the vibrant Medina itself, and breathtaking Berber villages in the Atlas mountains. Each location provided a unique backdrop to bring our designs to life, showcasing the effortless luxury, ease, and comfort that defines the DIARRABLU spirit.
Agafay Desert, Morocco
Inspired by the radiant colors of the palmeraie sunset and the geometric patterns found in traditional Moroccan architecture, our collection is a nod to the Arabic word 'DIYA' ضياء, which means light.
Jnane Tamsna, Marrakech
From the lightweight cover-ups to the bold swimsuits and versatile resortwear, every piece in the collection was crafted with love and designed to evoke the feeling of basking in the warm rays of the sun to evoke a sense of wonder and magic. An assortment of new solid jacquard fabric fabrics are introduced in this collection in special patterns to create an intentional radiance as you move.
Riad Sakkan, Marrakech
This season we also bring back our iconic Finetti mules, sustainably handcrafted by Senegalese artisans using recycled scraps from our garment production workshop.
Medina, Marrakech
An assortment of new solid jacquard fabric fabrics are introduced in this collection in special patterns to create an intentional radiance as you move.
Tameslouht, Morocco
As you explore DIYA, we hope to transport you to an ethereal oasis of wanderlust in North Africa to discover a rich culture, architecture and history rooted in authentic and effortless opulence. Join us for a new adventure!
Palmeraie Desert, Morocco
Credits:
Creative Direction: Diarra Bousso
Production: 8Sky Production
Photography: Nada Satte, Othman Essahat
Hair and Make-up: Marie Bogaert
Models: Athiec Geng, Ivana Cartaudoff
Film: 8Sky Production