The collection is more than just clothing. The Medina girls, who infuse the neighborhood with vitality and spirit, inspired founder Diarra Bosso to create an art collection, also aptly named MEDINA, as the companion to the summer apparel capsule. 

By blending Diarra’s digital artistry with Aliou’s human craftsmanship, we are met with a unique celebration of human connection.

This collection sparks a thought-provoking debate: who is the true artist? Diarra, the chief creative mathematician who imagines intricate stories and captures them through a blend of digital drawings and AI? Or the human painter, Aliou, who brings the concept to life on painted canvas? 

“I wanted to provoke a debate: who is the true artist, the AI that generates the concepts or the human painter who brings it to life? I want to challenge the traditional notes of artistic creations. For us, design is more than an activity; it's an expression of our identity”

- Diarra Bousso

Reine Khoudia

Both collections blend art and fashion to celebrate the rich tapestry of Dakar, from radiant rose, to verdant green, and bold cerulean we set out to honor the traditions and history as we unveil this new work.

 We invite you to join us on a journey to celebrate art, heritage, and technology, where creativity transcends uniform boundaries. 

Credits

Photography/Direction: Djibril Dramé

Cinematography: Da Silvio, Abdoulaye Sene, Assiko Boye

Production & Styling: Penda Seck et Marieme Gueye

Models: Hassanatou Dramé et Esther Ndiaye

 Assistants: Aton Tsiba

Music: Jamdel