JULY 13, 2024

Our Unique Retail Space in Dakar, Senegal

A HAVEN FOR ARTISTIC FASHION AND ECO-FRIENDLY INNOVATION 

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A New Fusion of Art and Fashion

July 6th was a day I'll never forget, DIARRABLU finally found a permanent retail space and art gallery in the heart of Dakar! For me, this isn't just a store; it marks a significant milestone and a dream come true—a fusion of fashion, art, and culture that I've always envisioned.

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This novel concept, developed in partnership with the luxury perfume store Sens de Marrakech, transforms a private gallery into an immersive art and fashion experience. The space not only showcases our most iconic pieces but also the new art collection of life-size paintings inspired by the vibrant Medina culture of Dakar.

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SHOP THE MEDINA COLLECTION

Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive
Satu Dress - Ayel Olive

Satu Dress - Ayel Olive

$265.00
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust
Ina Top  - Dhaw Rust

Ina Top - Dhaw Rust

$95.00
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust
Seur Skirt - Dhaw Rust

Seur Skirt - Dhaw Rust

$145.00
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust
Mailys Dress - Dhaw Rust

Mailys Dress - Dhaw Rust

$245.00
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive
Mailys Dress - Ayel Olive

Mailys Dress - Ayel Olive

$245.00
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose
Ina Top - Playa Rose

Ina Top - Playa Rose

$95.00
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose
Seur Skirt - Playa Rose

Seur Skirt - Playa Rose

$145.00
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust
Wairu Top  - Dhaw Rust

Wairu Top - Dhaw Rust

$145.00
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive
Hana Pants - Ayel Olive

Hana Pants - Ayel Olive

$175.00
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive
Wairu Top  - Ayel Olive

Wairu Top - Ayel Olive

$145.00
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu
Mini Kimono - Lava Blu

Mini Kimono - Lava Blu

$155.00
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose
Hana Pants - Playa Rose

Hana Pants - Playa Rose

$175.00
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc
Wairu Top - Zahr Blanc

Wairu Top - Zahr Blanc

$145.00
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu
Jant Pants - Lava Blu

Jant Pants - Lava Blu

$175.00
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu
Zany Top - Lava Blu

Zany Top - Lava Blu

$155.00
Moussor Scarf - Ayel Olive
Moussor Scarf - Ayel Olive

Moussor Scarf - Ayel Olive

$45.00
Moussor Scarf - Dhaw Rust
Moussor Scarf - Dhaw Rust

Moussor Scarf - Dhaw Rust

$45.00

A Celebration of Sustainability and Responsible Production

The launch event was a gathering of the city's influencers, close friends, tastemakers, and art curators who came to celebrate our commitment to creativity and sustainability. The space itself is a testament to local craftsmanship, with every detail created by local artisans.

For the first time, visitors have the opportunity to directly interact with DIARRABLU’s versatile, size-inclusive designs, experiencing the true feel and fit of the garments. We are also introducing a unique made-to-measure initiative where signature fabrics from past collections are repurposed into custom garments for our local customers, reinforcing our ethos of reducing waste and promoting sustainable practices.

Innovative Customer Engagement

The new Dakar location is pioneering a physical crowdsourcing model that complements our digital strategy. This approach allows customers to engage directly with pre-release designs, voting on their favorites, which helps align production closely with customer preferences. This process not only minimizes waste but also enhances their involvement in the creation process and our sustainable journey as a whole.

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Expanding Horizons

This venue is just the beginning of DIARRABLU’s global expansion, with plans to introduce similar concepts in other cities, starting with Paris this month. The Dakar location serves as a model for future stores, embodying co-creation, art, sustainability, and a unique blend of algorithm-driven design and direct customer interaction, setting a new standard for the fashion industry.

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Address: 39 Rue Jules Ferry, Dakar, Senegal

Open Monday to Saturday from 11am to 7pm

SHOP ART